Rebranding case for client Dr. José Maurício.
The rebranding was necessary because, after analyzing the brand and digital platforms, the previous design of some publications could be hindering their growth. It was time to revamp the verbal and visual identities of the brand, which had been created over 8 years ago.
The rebranding was necessary because, after analyzing the brand and digital platforms, the previous design of some publications could be hindering their growth. It was time to revamp the verbal and visual identities of the brand, which had been created over 8 years ago.
This is one of those brand cases that shifted its target audience. Because Maurício, when starting his digital presence, was still focused on clinical otolaryngology. Today, after many international trainings and certifications, he directs his efforts towards patients needing facial surgery. A new audience calls for new strategies!
çççççççç
Moodboard
More sophisticated color palette with high-end colorsdark contrast and lighter secondary colors,conveying an idea of elegance and seriousness.
The logo symbol was constructed following proportional measurements to ensure harmony of form.
Shapes and lines similar to the structure thatthe Logo symbol was designed.
Symbol constructed with the abstract union of initials J and M and lines following the contour of a face.
Are you looking to create a brand or develop a rebranding? We're currently accepting new projects.
Contact our sales manager today at elane@imajyn.com.br.
This is an unique client project and it can't be bought or reproduced.
Get to know us @imajyn.cc
Tá procurando desenvolver uma marca ou conduzir um rebranding? Estamos aceitando novos projetos.
Fale com nossa gerente de vendas em elane@imajyn.com.br
Esse é um projeto único de cliente, não pode ser comprado ou reproduzido.
Saiba mais sobre a gente @imajyn.cc
